Advertising strategy during a recession (Free webinar)

Cost: Free
Presented By: Eric Seufert
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Zoom Call 0

This one-hour workshop will cover key advertising considerations for consumer technology companies during a recession. As the economy slows and consumer spending diminishes, how should marketing teams change their tactics, reporting, measurement, and general strategy? This workshop will cover: What advertisers should be looking for in their reporting during a recession; Tactics for resetting and […]

Introduction to Marketing Cohort Analysis

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Presented By: Eric Seufert
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Zoom Call 0

This workshop will provide an overview of how analysts and data scientists can use marketing cohort analysis to build predictive revenue and DAU models.

Building Custom & Cost-Effective Mobile Analytics

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Presented By: Martin Jelinek
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Zoom Call 0

During my workshop, I’ll guide you through what we’ve learned during our last 3 years of experimentation and set up building. We’ll go through a step-by-step case study where I’ll detail our building process from start to finish when unifying data for Marketing, Product, and ASO.

Ad monetization in mobile games 101

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Presented By: Bozo Jankovic
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Zoom Call 0

Ad monetization 101 - Everything you wanted to know: How the business works, Important KPIs, Benchmarks, Examples and How you can leverage ads in your game.

Soft-launch strategy for mobile games

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Presented By: Matej Lančarič
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Zoom Call 0

The soft launch stage is a vital step for a mobile game towards global launch, allowing developers to successfully optimize (or kill) a game before committing large amount of money to a launch budget. For free-to-play mobile games, and especially for those with in-app purchases, it is important to determine how well the game will […]

Apple Search Ads: beyond the basics

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Presented By: Thomas Petit
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Zoom Call 0

In this Quantmar workshop, we'll cover advanced topics of SearchAds including discovery tactics, how to deal with LAT targeting, cannibalization vs incrementality measurement, the impact of the most recent updates and ASA automation possibilities.

Free Webinar: State of the App Economy, May 2020

Cost: Free
Presented By: Eric Seufert
Event Category:
Zoom Call 0

The webinar will cover recent trends and developments across the mobile landscape as well as strategy considerations for app growth and monetization. Thursday, May 14th San Francisco: 10am – 11am New York: 1pm – 2pm London: 6pm – 7pm