Mobile Dev Memo Academy
Audiences are the new oil. Some of the biggest wins in UA in 2020 will come from audience optimization. This course covers everything you need to know to win at this game.
Mobile User Acquisition 101 is an introductory workshop that provides a broad overview of user acquisition for mobile apps, presented by Eric Seufert, the owner of Mobile Dev Memo
We will cover the most important elements of a successful soft launch, including the core setup, best and worst practices, and practical tips combined with real case studies from multiple games.
This workshop will cover advanced topics for Apple Search Ads, including discovery tactics, LAT targeting, cannibalization vs incrementaility measurement, and ASA automation possibilities
Ad monetization 101 -- how mobile games ad monetization works, important KPIs, benchmarks, examples and how you can leverage ads in your game