Mobile Dev Memo Academy
Mobile User Acquisition 101 is an introductory workshop that provides a broad overview of user acquisition for mobile apps, presented by Eric Seufert, the owner of Mobile Dev Memo
We will cover the most important elements of a successful soft launch, including the core setup, best and worst practices, and practical tips combined with real case studies from multiple games.
This workshop will cover advanced topics for Apple Search Ads, including discovery tactics, LAT targeting, cannibalization vs incrementaility measurement, and ASA automation possibilities
Ad monetization 101 -- how mobile games ad monetization works, important KPIs, benchmarks, examples and how you can leverage ads in your game
This workshop will provide an overview of how analysts and data scientists can use marketing cohort analysis to build predictive revenue and DAU models.
During my workshop, I’ll guide you through what we’ve learned during our last 3 years of experimentation and set up building. We’ll go through a step-by-step case study where I’ll detail our building process from start to finish when unifying data for Marketing, Product, and ASO.
Audiences are the new oil. Some of the biggest wins in UA in 2020 will come from audience optimization. This course covers everything you need to know to win at this game.
Ad monetization 101 - Everything you wanted to know: How the business works, Important KPIs, Benchmarks, Examples and How you can leverage ads in your game.
The soft launch stage is a vital step for a mobile game towards global launch, allowing developers to successfully optimize (or kill) a game before committing large amount of money to a launch budget. For free-to-play mobile games, and especially for those with in-app purchases, it is important to determine how well the game will […]
In this Quantmar workshop, we'll cover advanced topics of SearchAds including discovery tactics, how to deal with LAT targeting, cannibalization vs incrementality measurement, the impact of the most recent updates and ASA automation possibilities.
With their impending merger, Outbrain and Taboola would become the largest ad network after Facebook and Google. In this 1-hour workshop, Sandra Wu will share how she mastered these channels by focusing on one thing – getting the creatives right.
The webinar will cover recent trends and developments across the mobile landscape as well as strategy considerations for app growth and monetization. Thursday, May 14th San Francisco: 10am – 11am New York: 1pm – 2pm London: 6pm – 7pm