Mobile User Acquisition 101

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Presented By: Eric Seufert
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Mobile User Acquisition 101 is an introductory workshop that provides a broad overview of user acquisition for mobile apps, presented by Eric Seufert, the owner of Mobile Dev Memo

Advertising strategy during a recession (Free webinar)

Cost: Free
Presented By: Eric Seufert
Event Categories: ,
Zoom Call 0

This one-hour workshop will cover key advertising considerations for consumer technology companies during a recession. As the economy slows and consumer spending diminishes, how should marketing teams change their tactics, reporting, measurement, and general strategy? This workshop will cover: What advertisers should be looking for in their reporting during a recession; Tactics for resetting and […]

Soft-launch strategy for mobile games

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Presented By: Matej Lančarič
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Zoom Call 0

The soft launch stage is a vital step for a mobile game towards global launch, allowing developers to successfully optimize (or kill) a game before committing large amount of money to a launch budget. For free-to-play mobile games, and especially for those with in-app purchases, it is important to determine how well the game will […]

Apple Search Ads: beyond the basics

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Presented By: Thomas Petit
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Zoom Call 0

In this Quantmar workshop, we'll cover advanced topics of SearchAds including discovery tactics, how to deal with LAT targeting, cannibalization vs incrementality measurement, the impact of the most recent updates and ASA automation possibilities.