Audiences are the new oil. Some of the biggest wins in UA in 2020 will come from audience optimization. This course covers everything you need to know to win at this game.
This one-hour workshop will cover key advertising considerations for consumer technology companies during a recession. As the economy slows and consumer spending diminishes, how should marketing teams change their tactics, reporting, measurement, and general strategy? This workshop will cover: What advertisers should be looking for in their reporting during a recession; Tactics for resetting and […]
The soft launch stage is a vital step for a mobile game towards global launch, allowing developers to successfully optimize (or kill) a game before committing large amount of money to a launch budget. For free-to-play mobile games, and especially for those with in-app purchases, it is important to determine how well the game will […]