We will cover the most important elements of a successful soft launch, including the core setup, best and worst practices, and practical tips combined with real case studies from multiple games.

The soft launch stage is a vital step for a mobile game towards global launch, allowing developers to successfully optimize (or kill) a game before committing large amount of money to a launch budget. For free-to-play mobile games, and especially for those with in-app purchases, it is important to determine how well the game will […]