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Winning with Facebook Audiences: How to unlock massive scale through audience expansion

May 5, 2020 @ 1:00 pm - 2:00 pm EDT

“Audiences are the new oil” – was the first of the 3 UA trends for 2020 that Eric Seufert wrote about on the Deconstructor of Fun blog.

Creatives and bids are ‘visible’ levers of user acquisition strategy – it’s easy to ‘see’ their impact. But what are less obvious but significantly powerful drivers of performance are audiences – and calibrating *who* gets to see the creatives is a subtle but critical skill that user acquisition professionals need to win in 2020. In this workshop, we’ll go over audience management as a means to drive both performance and scale.

(Please note that this course assumes an intermediate to advanced level of proficiency with Facebook ads & mobile UA. If you’re just getting started with Facebook ads, this is not a good fit).

  • This course will cover, among other things:
  • How Facebook constructs audiences — looking under the hood;
  • Basic setup — where you should start;
  • How to think about behavioral audiences
  • The interplay between budgets, bids, and audience sizes;
  • The interplay between in-app content and potential audiences;
  • Strategy around matching creatives with audiences;
  • Audience construction under Campaign Budget Optimization (CBO).

Workshop Length: 1 hour

Workshop Format: Live-streamed webinar

Workshop Date: May 5th
– 10am – 11am San Francisco time
– 1pm – 2pm New York Time
– 5pm – 6pm London Time

About the Instructor

Shamanth Rao is the Founder and CEO of the mobile user acquisition agency Rocketship HQ. He’s managed 8 figure user acquisition budgets — and led user acquisition leading up to 3 exits — Bash Gaming (acquired for $170mm), PuzzleSocial (acquired by Zynga) and FreshPlanet (acquired by GameLoft). He hosts the podcasts How Things Grow and the Mobile User Acquisition Show.

Cover Photo by Alex Haney on Unsplash


Zoom Call