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Modern Mobile Marketing at Scale (virtual)
April 23, 2020 @ 9:00 am - 5:00 pm CEST
Modern Mobile Marketing at Scale (via livestream)
When: April 23rd, 2020, 9am – 5pm CET
Location: Livestream webinar
Registration: Fill out this form
The Modern Mobile Marketing at Scale workshop is being offered via live webinar again on Thursday, April 23rd (note that this is an all-day, 8-hour workshop).
The workshop will take place from 9am to 5pm Central European Time. This workshop was original intended to take place in person in Berlin, but given the circumstances with coronavirus, it has been converted to a livestreamed virtual workshop.
The workshop will provide a comprehensive overview of modern mobile marketing, from media buying tactics on specific platforms to creative strategy to reporting and analytics.
Participants in this workshop should leave with a clear understanding of the current mobile marketing landscape, the primary strategies available to them to scale their mobile marketing spend into the millions of dollars per month, tactics for operating mobile advertising campaigns efficiently on Facebook and Google, and best practices for mobile advertising analytics and reporting. An abbreviated list of content topics for the workshop can be found here, although the specific agenda of the workshop will be decided collaboratively with participants ahead of time. Testimonials from the 2017 workshop series can be found here.
Participants in the workshop will receive a 250+ page printed and bound copy of the deck presented over the course of the day.
Tickets: This workshop must be paid for via invoice. If you are interested in attending, please fill out this form. Only 15 places are available at this workshop.
About the instructor, Eric Seufert:
Eric Benjamin Seufert is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company, Agamemnon, to the mobile gaming company N3TWORK.
Prior to Agamemnon, Eric was the VP of User Acquisition and Network Engagement at Rovio, the company that makes Angry Birds. At Rovio, Eric oversaw all paid user acquisition marketing initiatives as well as the company’s internal cross promotion efforts, which generated approximately 2MM installs per month across Rovio’s portfolio of games. Eric led the launch of Angry Birds 2, one of the largest and highest-profile mobile game launches of all time.
Eric earned a BBA in Finance from the University of Texas at Austin and an MA in Applied Economics from University College London, where, as an Erasmus Mundus scholar, his studies were fully funded by the European Commission. In 2014, Eric published a book, Freemium Economics, through Elsevier.
As an analyst of the mobile app ecosystem, Eric has contributed to publications such as Business Insider, VentureBeat, and AdExchanger on topics ranging from freemium product design to mobile advertising. Eric also runs Mobile Dev Memo, a mobile industry trade blog.
Eric specializes in analytics design / architecture, performance marketing, and general mobile growth strategy.