Advertising strategy during a recession (Free webinar)
March 31 @ 12:00 pm - 1:00 pm EDTFree
This one-hour workshop will cover key advertising considerations for consumer technology companies during a recession. As the economy slows and consumer spending diminishes, how should marketing teams change their tactics, reporting, measurement, and general strategy?
This workshop will cover:
- What advertisers should be looking for in their reporting during a recession;
- Tactics for resetting and challenging marketing assumptions, eg. LTV models, cohort stacking, etc.
- What opportunities might exist to increase spend for various verticals;
- How a company’s channel and traffic mix might be optimized during a recession;
- How to “scale down” expenses that seemed necessary (eg. creative production, 3rd party tools) in a different market environment.
Workshop Date: March 31, 2020
Workshop Length: 1 hour + Q&A
Workshop Format: Live-streamed webinar
Workshop Date: March 31st
– 9am – 10am San Francisco time
– 12pm – 1pm New York Time
– 5pm – 6pm London Time
Tickets: The event is free. Attendees will receive a calendar invitation to a Zoom call before the event takes place.
About the instructor, Eric Seufert:
Eric Benjamin Seufert is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company, Agamemnon, to the mobile gaming company N3TWORK.
Prior to Agamemnon, Eric was the VP of User Acquisition and Network Engagement at Rovio, the company that makes Angry Birds. At Rovio, Eric oversaw all paid user acquisition marketing initiatives as well as the company’s internal cross promotion efforts, which generated approximately 2MM installs per month across Rovio’s portfolio of games. Eric led the launch of Angry Birds 2, one of the largest and highest-profile mobile game launches of all time.
Eric earned a BBA in Finance from the University of Texas at Austin and an MA in Applied Economics from University College London, where, as an Erasmus Mundus scholar, his studies were fully funded by the European Commission. In 2014, Eric published a book, Freemium Economics, through Elsevier.
As an analyst of the mobile app ecosystem, Eric has contributed to publications such as Business Insider, VentureBeat, and AdExchanger on topics ranging from freemium product design to mobile advertising. Eric also runs Mobile Dev Memo, a mobile industry trade blog.
Eric specializes in analytics design / architecture, performance marketing, and general mobile growth strategy.